Brand mark based on Aesop's Fables, The Fox and the Crow, a tale about falling prey to flattery that hints at Primary Source's love of lore, history, & the earthy business of soapmaking.
Tom's logo is based on an old portage illustration. The carrying of goods overland from one body of water to another, around obstacles and wild rapids, is a fitting metaphor for the creative work of writing within the constraints of strategy to alter consumer perception.
