Logo inspired by vintage signmaking for a local mason with decades of experience.
We leveraged a watercolor illustration of the state bird for a conference in Oklahoma.
Logo based on Aesop's Fables, The Fox and the Crow, a story that warns against listening to flattery and hints at Primary Source's down-to-earth approach to the business of soapmaking.
Tom's logo is based on an old portage illustration. The carrying of goods overland from one body of water to another, around obstacles and wild rapids, is a fitting metaphor for the creative work of writing within the constraints of strategy to alter consumer perception.
